Whisky Market Trends: A Buyer’s Opportunity

As the whisky market continues to fluctuate, Fah Mai Holdings’ UK head, Jacob Carter, shares his insights on the current trends and opportunities for buyers. In an interview with Proactive’s Stephen Gunnion, Carter discussed the stabilisation of Scotch whisky prices and the decline of Japanese whisky prices since April 2022.

Whisky bottles

Carter noted that the recent market pullback has created an opportunity for buyers to purchase rare bottles at lower prices, potentially leading to profits as the market recovers. This is in line with Fah Mai Holdings’ approach, which prioritises transparency and honesty in market dealings to prevent investors and collectors from overpaying or getting stuck with unsellable items.

“The bottle market is anticipated to improve and return to its former prominence by September 2024, offering bottle traders more market flexibility compared to cask trading, which requires a longer investment period.”

Reflecting on the past 12 months, Carter noted significant fluctuations in auction prices for rare whiskies, with some notable declines in value but an overall slow recovery in prices. He emphasised the importance of honesty and education in the whisky investment and collecting community.

Auction scene

As the market continues to shift, it’s essential for buyers to stay informed and adapt to the changing trends. With the right knowledge and strategy, whisky enthusiasts can capitalise on the current market conditions and make the most of this buyer’s opportunity.

Whisky collector

In conclusion, the whisky market is full of opportunities for those who are willing to take the leap. With Fah Mai Holdings’ expertise and guidance, buyers can navigate the market with confidence and make informed decisions.

Whisky bottles