Food Trends for 2025: What’s on the Horizon?

With a decade of innovative foresight, the Whole Foods Market Trends Council is back to unveil their top 10 anticipated food trends for 2025. The predictions promise to reshape our culinary landscape with a focus on hydrating beverages, exciting international flavors, and a quest for sustainability that caters to the evolving tastes of health-conscious consumers.

Exciting flavors and sustainable choices are set to dominate 2025.

1. International Snacking

The snacking aisle is ripe for innovation as brands expand their offerings with bold, global flavors. Expect fusion snack foods that merge beloved tastes with local ingredients, captivating snacks that encourage us to explore diverse culinary traditions. Popular choices already making their mark include Daily Crunch’s Sweet Sichuan Sprouted Cashews and Dang’s Thai Chili & Lime Rice Chips.

2. Ever-Adaptable Dumpling

Dumplings, the delightful filled dough pockets, are escalating in popularity with their versatility on full display across various aisles. From frozen offerings to shelf-stable varieties, dumplings are catering to diverse palate preferences. Must-tries include Mizu’s Pork Soup Dumplings and Plant Up’s Asian Dumplings.

3. Crunch: The Texture of the Moment

Texture is becoming increasingly important, with consumers actively seeking out crispy grains, granola, and sprouted nuts. Products designed to enhance meals and add crunch are in demand. Items like Daily Crunch’s Turmeric & Sea Salt Sprouted Almonds are examples of this trend.

Textures that delight the palate will be in focus.

4. Hydration Hype

In a world where hydration goes beyond plain water, consumers are now seeking beverages with added electrolytes and flavor. The market is responding with innovative products like Skratch Labs’ Strawberry Lemonade Hydration Mix and organic coconut water options.

5. Tea’s Time

The spotlight is turning toward tea, with fresh flavors making waves in both beverages and desserts. Products like Heritage Kulfi’s Cardamom Chai Ice Cream and Kola Goodies’ Sri Lankan Milk Tea Latte are leading this resurgence.

6. Next-Level Compostable

Environmental consciousness is prompting a shift towards compostable packaging solutions. Brands are stepping up by introducing products like Compostic’s 100% home compostable cling wrap, supporting a greener planet while meeting consumer needs.

7. More-Sustainable Sips

Surging consumer demand is pushing brands to reduce their environmental footprint, leading to the introduction of innovative, sustainable drinks. Notable examples include Patagonia Provisions’ Kernza Lager and Athletic Brewing Co.’s Free Wave Hazy IPA—perfectly refreshing while being eco-friendly.

8. Sourdough Stepped Up

Sourdough is manifesting in surprising ways, from baked goods to pasta, and it’s gaining traction among health-focused shoppers. Whole Foods Market showcases options like their Pumpkin Turmeric Sourdough and Bionaturae’s Organic Sourdough Spaghetti.

9. Plant-Based Aquatic Ingredients

As the popularity of seaweed and aquatic plants rises, consumers are eager to incorporate these nutritious ingredients into their diets. Innovative products such as Atlantic Sea Farms’ Sea-Chi and Barnacle Foods’ Alaskan Sea Verde Kelp Salsa are garnering attention.

10. Protein Power-Up

The demand for protein is growing, pushing consumers to seek out diverse sources beyond the traditional options. Whole Foods highlights offerings like their Caribbean Style Protein Blend and Good Culture’s Cottage Cheese, tapping into this health trend.

“Our tenth anniversary of trend forecasting marks an important milestone for us, reflecting a decade of sharing innovation and culinary exploration that crosses every aisle,” said Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer at Whole Foods Market. “We’re eager to see these trends take shape and inspire our customers in the year ahead.”

As we anticipate these trends infiltrating our grocery aisles, one thing remains clear: the future of food is evolving, promising exciting flavors, textures, and sustainable choices that will cater to our ever-changing palates.

Conclusion

With these trends shaping the landscape of food for 2025, Whole Foods Market is at the forefront of a culinary revolution that addresses consumer desires for taste, nutrition, and environmental responsibility. As consumers shift their focus towards a more conscientious approach to eating, these innovations will pave the way for a flavorful and sustainable future.

To delve deeper into the latest trends, check out Whole Foods Market Media.