Breaking Bourbon Boundaries: Angel’s Envy ‘Worth The Envy’ Campaign
Angel’s Envy Distillery, based in Louisville, KY, is making waves in the bourbon world with its innovative ‘Worth The Envy’ campaign. This multimedia initiative challenges traditional perceptions of envy, framing it as a catalyst for pushing boundaries and sparking creativity.
The campaign, as described in the press release, aims to redefine the bourbon category by breaking free from conventional norms. Angel’s Envy is on a mission to transcend expectations and reimagine the whiskey landscape.
Embracing Innovation and Diversity
The ‘Worth The Envy’ campaign features captivating 30 and 15-second advertisements airing on prominent networks such as NBC Sports, The Golf Channel, Hulu, and Peacock. These spots showcase the Angel’s Envy Kentucky Straight Bourbon Finish in Port Wine Barrels in diverse settings, highlighting the whiskey’s versatility.
Mario Dao, the North America Marketing Director at Angel’s Envy, emphasized the brand’s commitment to innovation and originality. He stated, ‘At Angel’s Envy, we take pride in our innovative spirit and heritage. Worth The Envy aims to challenge the traditional bourbon narrative and reshape how people perceive this beloved spirit.’
A Creative Vision
Bruno Luglio, the Executive Creative Director at Sid Lee Creative Agency, shared insights into the campaign’s development. He expressed, ‘By embracing Angel’s Envy’s rule-breaking ethos, we were inspired to create a campaign that is dynamic, inclusive, and forward-thinking - mirroring the essence of Angel’s Envy itself. This initiative presents an opportunity to transform perceptions of envy and bourbon, presenting them as sources of motivation and inspiration.’
Indulge in the Experience
Experience the allure of Angel’s Envy with the Spark Plug cocktail:
- 1 ½ parts Angel’s Envy Kentucky Straight Bourbon Finished in Port Wine Barrels
- 1 part Vanilla Liqueur
- 2 parts espresso
Combine all ingredients in a chilled cocktail shaker. Shake vigorously and strain into a coupe glass. Garnish with coffee beans or grated cinnamon to suit your taste.
Unleash your creativity and savor the unique flavors of Angel’s Envy, a bourbon that defies expectations and invites you to embrace the extraordinary.
