The Unlikely Story of Uncle Nearest Whiskey
As a whiskey enthusiast, I’ve always been fascinated by the stories behind the brands. But none have captivated me quite like the tale of Uncle Nearest Whiskey, a company that’s not only making waves in the industry but also rewriting history.
Uncle Nearest Whiskey: A brand with a rich history
At the heart of Uncle Nearest Whiskey is Fawn Weaver, the first-ever Black American to own an industry-leading whiskey brand. Her journey to success is a testament to her determination and passion for the craft. As she shared with industry leaders in Nashville, “I just do what’s good and what’s right. Because all money isn’t good money. I think if you chase purpose. If you are literally living in your purpose, the money will chase you.”
A Legacy of Love and Whiskey
Weaver’s story is deeply intertwined with that of Nearest Green, the enslaved man who played a critical role in developing the process of making smooth Tennessee whiskey. The brand’s name is a nod to Green’s legacy, and Weaver’s commitment to honoring his memory is evident in every aspect of the company.
Nearest Green: The man behind the whiskey
Weaver’s book, “Love and Whiskey,” is a culmination of seven years of research and collaboration with over 30 historians, archivists, archeologists, and genealogists. The book tells the story of Jack Daniel and Nearest Green’s unlikely friendship and their joint efforts to create a whiskey that would become a staple of American culture.
A Commitment to Diversity and Inclusion
Weaver’s passion for diversity and inclusion is evident in her approach to business. As she shared with the audience in Nashville, “I believe it makes us more talented. It makes us more competitive, and we’re all competing for talent.”
Fawn Weaver: A champion of diversity and inclusion
The Airport Business Diversity Conference, where Weaver spoke, is a testament to the industry’s commitment to advancing diversity and inclusion. The conference theme, “Soaring to New Horizons,” reflects the progress and collaboration that can be achieved when diverse perspectives come together.
A Bright Future for Uncle Nearest Whiskey
As I reflect on the story of Uncle Nearest Whiskey, I’m struck by the brand’s potential for growth and impact. With Victoria Eady Butler, Nearest Green’s great-great-great-granddaughter, at the helm as master blender, the company is poised to continue its award-winning streak.
Uncle Nearest Whiskey: A brand with a bright future
Weaver’s vision for the company’s future is clear: to build a brand that will outlast her and continue to honor the legacy of Nearest Green. As she shared with the audience, “I’ve been very clear from day one. I was not building this company to profit from it. I’ve known from day one that I was building this company to give it back to the Greens.”
The story of Uncle Nearest Whiskey is one of love, honor, and respect. It’s a testament to the power of collaboration and the impact that can be achieved when we come together to pursue a common goal. As I raise a glass of Uncle Nearest Whiskey, I’m reminded of the importance of preserving our history and honoring the legacies of those who came before us.
