The Smooth, Sexy World of SirDavis Whisky
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Whisky barrels
Beyoncé, a Japanese whisky enthusiast, has been working on this launch for years. The mom of three did her research and sought out the best producers in the category, Moët Hennessy, to help bring her vision to life. Together, the two created a groundbreaking new whisky that defies the stereotypes of the liquor being masculine and unappealing to those who crave a luxurious alcohol experience.
I’ve always been drawn to the power and confidence I feel when drinking quality whisky, and wanted to invite more people to experience that feeling.
The flavor profile is surprisingly smooth. Even those who don’t usually drink whisky might be inclined to enjoy it neat. This is likely due in part to SirDavis Whisky’s aging process. It goes through two rounds of aging: first in American oak barrels, followed by a second maturation in Pedro Ximénez sherry casks.
Whisky glasses
The result renders tasty notes of orange, raisin and cherry combined with cinnamon, clove and ginger.
A Family Legacy
Beyoncé’s new whisky is named after her enterprising paternal great-grandfather, Davis Hogue. Hogue was a farmer and moonshiner in Alabama during Prohibition. He creatively stashed whisky bottles in empty knots of cedar trees for friends and family to find and enjoy.
cedar tree
Any dealings with moonshine were extremely risky during the Prohibition era, but even more so for a Black man in the American South. Hogue had fierce gumption and was an undeniably astute businessman. This revelation made the idea of creating a whisky brand feel predestined to the superstar.
A New Legacy
SirDavis Whisky is available for pre-order beginning August 20, at sirdavis.com. The sleek 750 ml bottle retails for $89. Retailers will begin selling the whisky in stores on September 4 (Beyoncé’s 43rd birthday) across the United States, as well as in select airports (LAX/JFK/LHR) and stores in London, Paris and Tokyo.
In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition, but also empowers people to experience something new and unique in the category. You can taste it better than I can tell you—welcome, SirDavis.
SirDavis bottle
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