The House of Suntory Unveils Exclusive Yamazaki and Hakushu Kogei Collection
The House of Suntory, renowned for its Japanese whisky, has launched its inaugural global travel retail exclusive Yamazaki and Hakushu Kogei Collection (2024 Japanese Kimono Edition). This limited-edition collection is a testament to the brand’s commitment to craftsmanship, beauty, and creativity.
The Art of Traditional Japanese Craftsmanship
The word ‘Kogei’ translates to ’traditional Japanese craftsmanship.’ This collection celebrates the art of Japanese craftsmanship through partnerships with selected artisans. The result is a unique fusion of peated malt and Spanish oak, showcasing the best of Japanese whisky-making.
A Collaboration of Art and Whisky
The debut 2024 Japanese Kimono Edition was created in collaboration with Chiso, Kyoto’s preeminent Kimono House, which has been crafting the finest Japanese kimonos since 1555. Chiso’s pattern-makers used the traditional method of Bokashi-zome (gradation dyeing) to infuse the story of the House of Suntory into the bottle labels and outer packaging.
Unveiling the Designs
The Yamazaki packaging features intricate prints inspired by the serene Yamazaki distillery, with the depiction of three merging rivers evoking a sense of calmness. Gold accents, reminiscent of drifting clouds, add elegance. The Hakushu packaging mirrors the Japanese Southern Alps that surround the Hakushu distillery, featuring silver stamping designed to evoke forest clouds and delicate kimono threads.
Global Travel Retail Roll-Out
The 2024 Kogei Collection comprises two whiskies: the Yamazaki Peated Malt Spanish Oak and the Hakushu Peated Malt Spanish Oak. Both are being introduced into selected airports worldwide, with an RRSP of US$205 for 700ml. The collection will be available at Singapore Changi, Dubai International, London Heathrow, Los Angeles International, Paris CDG, Frankfurt, Amsterdam Schiphol, Istanbul, Shanghai, Beijing Capital International, Hainan, Hong Kong International, Taipei Taoyuan, Seoul Incheon, Delhi Indira Gandhi International, Mumbai Chhatrapati Shivaji Maharaj International, Hamad International, Sydney, Melbourne, and Bangkok Suvarnabhumi airports.
The 2024 Kogei Collection
A Milestone for Whisky Lovers
Beam Suntory Global Travel Retail Managing Director Ashish Gandhi commented, ‘The Kogei Collection is a new milestone for our whisky portfolio – and for the travel retail channel – and illustrates perfectly our commitment to combining premiumisation with sought-after exclusives.’
Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez added, ‘The Japanese Kimono Editions of our 2024 Kogei Collection are a true embodiment of craft through inspired innovation. I’m sure these exceptional expressions will capture the imagination of whisky lovers and collectors, and drive engagement and trade-up for us and our retail partners.’
Yamazaki Peated Malt Spanish Oak
Hakushu Peated Malt Spanish Oak
