Cookies and Consent: How Tech Companies Handle Your Data
When browsing the web, it’s common to come across cookie consent prompts on websites. But what do these prompts mean, and how do tech companies use your data? In this article, we’ll explore the world of cookies and consent, and what it means for your online privacy.
Cookies are small text files stored on your device by websites you visit. They’re used to provide a personalized experience, remember your preferences, and even track your browsing habits. But cookies can also be used for targeted advertising, which has raised concerns about online privacy.
Understanding online tracking
Companies like Yahoo use cookies to provide their services and personalize content. When you use their sites and apps, they use cookies to authenticate users, apply security measures, and prevent spam and abuse. They also measure your use of their sites and apps to improve their services.
However, if you click ‘Accept all’ on their cookie consent prompt, they and their partners will also store and/or access information on your device, including precise geolocation data and other personal data such as IP address and browsing and search data. This data is used for personalized advertising and content, advertising and content measurement, and audience research and services development.
What is personal data?
If you’re concerned about your online privacy, you can reject all cookies or customize your choices. Most websites, including Yahoo, provide options to manage your privacy settings and opt-out of targeted advertising.
“You can change your choices at any time by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on our sites and apps,” says Yahoo.
Managing your privacy settings
It’s essential to understand how tech companies use your data and take control of your online privacy. By making informed choices about cookies and consent, you can protect your personal data and enjoy a safer online experience.
“Find out more about how we use your personal data in our privacy policy and cookie policy,” advises Yahoo.
Staying safe online
In conclusion, cookies and consent are essential aspects of online privacy. By understanding how tech companies use your data and taking control of your choices, you can protect your personal data and enjoy a safer online experience.
“You can change your choices at any time by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on our sites and apps.”
- Yahoo
As the online landscape continues to evolve, it’s crucial to stay informed about online privacy and take steps to protect your personal data. By doing so, you can enjoy a safer and more secure online experience.
