The Kentucky Derby: Where Fashion Meets Whisky

The 2024 Kentucky Derby is just around the corner, and with it comes the age-old question: what to wear? For those looking to make a statement, Fireball Whisky has got you covered. The brand has released two new hat designs that are sure to turn heads - and store your liquor of choice.

Fireball Whisky’s new hat designs

The first hat, dubbed the “hot lid,” is tall enough to fit an entire 750mL bottle of Fireball or the liquor of your choice. The second, shorter hat can store multiple Fireball 50mL shooters. Both hats are available for purchase, retailing at $24.99 - the same price as Fireball’s small batch dragon reserve bottle.

“Fireball thrives by injecting fun where it has otherwise been missing, and famed events like a certain iconic upcoming horse race provide the perfect opportunity to bring that spirit to life.” - Danny Suich, Fireball’s global brand director

The 2024 Kentucky Derby will take place on Saturday, May 4, in Louisville, Kentucky. Whether you’re attending the event or just watching from home, Fireball’s new hats are the perfect accessory for any whisky enthusiast.

Fireball Whisky’s new hat designs

Fireball’s marketing move is all about injecting fun into the annual horse race. And with these new hats, they’re certainly doing just that. So why not grab a bottle of Fireball, don your new hat, and get ready to cheer on your favorite horse?

The 2024 Kentucky Derby