Breaking News: Coachbuilt Whisky and Williams Racing Join Forces!
In a surprising turn of events, the worlds of Formula 1 and premium blended whisky have collided in a partnership that is sure to shake up the racing and spirits industries. Coachbuilt Whisky, the brainchild of 2009 F1 World Champion Jenson Button, has officially announced a groundbreaking collaboration with the iconic Formula 1 team, Williams Racing.
The partnership, which marks a significant milestone for both brands, will see the release of a series of limited-edition whiskies by Coachbuilt that pay homage to the rich history of Williams Racing in Formula 1. These exclusive releases will not only celebrate the team’s legendary moments but also honor Jenson Button’s enduring connection with Williams Racing, dating back to his F1 debut in 2000.
A Toast to Tradition and Innovation
Coachbuilt Whisky, known for its commitment to craftsmanship and quality, will not only be featured in Williams Racing events but will also make its presence felt in the Formula 1 paddock. This exciting partnership promises to bring a new level of sophistication and elegance to the world of motorsport.
Quotes from the Stars
When asked about the collaboration, Paul Asencio, Chief Revenue Officer of Williams Racing, expressed his enthusiasm, stating, “We are thrilled to partner with Coachbuilt Whisky to create a range of products and experiences that pay tribute to the legacy of Williams Racing. The combination of heritage and innovation that Coachbuilt brings to the table is truly remarkable, and we are excited to deepen our relationship with our Brand Ambassador, Jenson Button.”
Jenson Button himself shared his excitement, saying, “Partnering with Williams Racing at this stage of Coachbuilt’s journey is a dream come true. The opportunity to work with a team as storied as Williams Racing and create bespoke whiskies that capture the essence of their iconic moments is a privilege I do not take lightly. Together, we aim to craft liquids that embody the spirit of excellence and tradition that define Williams Racing.”
About Coachbuilt Whisky and Williams Racing
Coachbuilt Whisky, founded in 2021 by George Koutsakis and Jenson Button, draws inspiration from the art of bespoke coachbuilding, reflecting a blend of individuality and precision in every bottle. On the other hand, Williams Racing boasts a rich history in Formula 1, with a legacy that spans back to its inception in 1977 by Sir Frank Williams. The team has seen numerous racing legends pass through its ranks and has secured multiple Drivers and Constructors Championships over the years.
While Williams Racing has faced challenges in recent seasons, the collaboration with Coachbuilt Whisky signals a new chapter for the team, with hopes of a resurgence on the horizon. As the Formula 1 season unfolds, fans can expect to witness the journey of Williams Racing through the lens of unique whisky releases that capture the essence of their racing heritage.
Stay tuned for more updates on this exciting partnership between Coachbuilt Whisky and Williams Racing!
