Raise a Glass to Dierks Bentley’s ROW 94: A Bourbon Experience

Country music star Dierks Bentley is set to make a memorable appearance in Louisville on November 6 as he hosts a special meet and greet event. This exciting gathering will take place at the Bardstown Bourbon Company’s Louisville Tasting Room from 1 PM to 2 PM, located at 730 W Main Street, where fans will have the extraordinary opportunity to have bottles of his brand new ROW 94 Kentucky Straight Bourbon signed by the man himself. With a limited number of bottles available on a first-come, first-served basis, bourbon enthusiasts should mark this event on their calendars.

Join Dierks Bentley in celebrating his new bourbon!
The festivities will not stop at bottle signings; attendees will also be treated to delectable ROW Fashioneds, crafted to perfection, and even the chance to win a signed guitar from Bentley — a true collector’s item for any fan.

Bentley first introduced this exciting new whiskey at the Green River Distilling Co. in Owensboro, Kentucky, in early September. The anticipation surrounding ROW 94 is palpable, and as a whisky lover, I find my excitement building as the release day approaches.

Crafting a Unique Bourbon

In crafting ROW 94, Bentley has blended years of contemplation and experience into what he describes as a serious whiskey that doesn’t take itself too seriously. As he eloquently shared, “A lot of years of thinking, researching and trying different whiskeys went into creating ROW 94. It’s been an evolution — from drinking basically any whiskey handed to me back in college, to it becoming something I enjoy tasting and sharing with friends. I knew I wanted 94 proof because I like some bite, and that I wanted it aged for at least four years since that’s when it starts to taste best to me.”

The art of aging: where flavor meets time.
This passion for experimentation resonates with bourbon enthusiasts everywhere, and I can’t help but relate to Bentley’s journey. Like many, I recall my naive days of sampling anything that crossed my path, but it ultimately led to a discerning palate that craves quality over quantity. Bentley’s decision to settle on 94 proof speaks volumes about his intention to offer a bourbon that is not just palatable, but punches through with character and depth.

ROW 94 is composed of a well-balanced mash bill featuring 70% Kentucky-grown corn, 21% rye, and 9% malted barley. This careful selection marks it as a bourbon forged from local resources, embodying the rich heritage of Kentucky distilling. Furthermore, its aging process in new White Oak barrels for a minimum of four years ensures that it develops the nuances beloved by whiskey aficionados.

A Commitment to Quality

Mark Erwin, CEO of Bardstown Bourbon Company and Green River, articulated Bentley’s passion for the craft perfectly, stating, “Dierks’ passion for whiskey and doing things the right way was evident from the first time we met him. He loves the Green River Distillery and wanted it to be the home for ROW 94. We are excited to be partnering with him and his team on this great brand and look forward to seeing what they can do with this great liquid.”

The collaboration with such a reputable distillery provides reassurance that ROW 94 is not just a celebrity-backed venture but a genuine passion project born from years of dedication. I can only imagine the pride both Bentley and Erwin must feel as they unveil this bourbon to the public.

Share a toast with friends over a glass of ROW 94.
As whiskey enthusiasts, we look for authenticity in our choices. We desire not just a drink, but a story and an experience. Watching Bentley breathe life into ROW 94 gives me hope for the future of boutique bourbons that hold true to their roots while pushing creative boundaries. I can’t help but admire a musician stepping into the world of whiskey with determination and respect for the craft.

Join the Celebration

Mark your calendars for November 6, and set your alarms! This is not just a meet and greet; it’s a celebration of craftsmanship, community, and the love of bourbon. With Bentley’s infectious energy, I’m sure that this event will be a wonderful gathering of friends and fellow bourbon lovers, creating memories over a shared passion.

In a world where authenticity is increasingly hard to find, it is refreshing to see someone like Bentley bringing joy and sincerity into the bourbon scene. As November approaches, I find myself eager to join the festivities at Bardstown Bourbon Company, united with fellow fans who appreciate the artistry behind each bottle of ROW 94.

So grab your friends, dust off your bourbon glasses, and get ready to raise a toast to the convergence of music and whiskey — it’s an event that promises to be as unforgettable as the bourbon itself.