Johnnie Walker Swings into Golfing Fashion
Johnnie Walker, the blended scotch whisky brand, is teeing off into the world of golf fashion with its new capsule clothing line and experience program, “The Johnnie Walker Clubhouse.” This innovative collaboration with Devereux Golf, a golf apparel brand, marks a new chapter in the brand’s history.
Fashion on the Fairway
The capsule collection, which debuted at the Charles Schwab Challenge during Memorial Day weekend, features a range of stylish and functional pieces, including golf towels, T-shirts, and snapback hats. The collection will be released over an 18-month period, with new pieces dropping regularly. Golf enthusiasts can shop the edit on the Johnnie Walker website.
Golfing style has never looked so good.
The Johnnie Walker Clubhouse Experience
But that’s not all - Johnnie Walker is also launching “The Johnnie Walker Clubhouse,” an immersive experience designed to bring young golf enthusiasts together. The Clubhouse will feature bespoke cocktails, including The Keep Walking 18, The Johnnie Palmer, and Blue in One. These unique drinks are sure to quench your thirst after a round of golf.
Cocktails and golf - a match made in heaven.
A Hole-in-One for Golf Enthusiasts
Johnnie Walker’s partnership with Devereux Golf is a natural fit, as both brands share a passion for innovation and inclusivity. “Golf has never been more popular, and brands like Devereux Golf are welcoming all different types of people to experience the sport in fun, new ways, just like we aim to do with Scotch,” said the Vice President of Johnnie Walker and Buchanan’s at Diageo North America.
Golf is more than just a game - it’s a community.
Teeing Off with Hypegolf
Johnnie Walker is also teaming up with Hypegolf to sponsor the Hypegolf Invitational LA 2024. This partnership marks an exciting new chapter in the brand’s golfing journey.
The Hypegolf Invitational LA 2024 is coming soon.
Johnnie Walker’s foray into golf fashion and experiences is a bold move, but one that is sure to resonate with golf enthusiasts everywhere. Whether you’re a seasoned pro or a beginner, Johnnie Walker’s new capsule collection and The Johnnie Walker Clubhouse experience are not to be missed.
