Indri: The Fastest Growing Single Malt Brand in the World
Indri, India’s 1st most awarded triple cask single malt by Piccadily Distilleries, has achieved remarkable success in a short span of time, solidifying India’s growth story in the whisky industry. In just its second year, Indri has surpassed all expectations by selling over one hundred thousand cases, making it the fastest growing single malt brand globally.
Unprecedented Growth and Market Dominance
With an astounding growth rate of 599% compared to the previous year, Indri has set a new benchmark in the industry. Surpassing renowned brands from Scotland, Japan, Taiwan, and other whisky-producing regions, Indri has captured a significant 30% market share in India. Piccadily Distilleries, the visionary behind Indri, aims to position the brand among the top 5 selling single malt brands worldwide, showcasing its ambitious expansion plans and commitment to excellence.
Acclaimed Recognition on the Global Stage
Since its launch in November 2021, Indri has garnered over 25 prestigious accolades worldwide, including titles such as ‘Best Indian Single Malt’ at esteemed competitions like the World Whisky Awards and the International Whisky Competition. Notable achievements like ‘Asian Whisky of the Year’ and a ‘Gold Medal’ at the New York World Wine & Spirits Competition have propelled Indri to the forefront of the industry, earning accolades that surpass even traditional Scotch and American rivals.
Shifting Consumer Trends and Industry Impact
The success of Indri reflects a significant shift in consumer preferences towards premium spirits, with Indian single malts leading the way. Reports indicate that Indian single malts have outpaced Scottish counterparts with a remarkable 144% surge in 2021-22. The Confederation of Indian Alcoholic Beverage Companies (CIABC) estimates that Indian single malts commanded a substantial 53% of total sales in 2023, signaling a clear preference for homegrown brands.
A Symbol of National Pride
CEO of Piccadily Distilleries, Praveen Malviya, describes Indri as more than just a brand; it is a symbol of Indian excellence and national pride. Indri’s success not only showcases the brand’s leadership but also signifies a revolution in the perception of Indian spirits on a global scale.
Future Endeavors and Commitment to Excellence
As Indri continues to redefine the standards of Indian single malts, Piccadily Distilleries remains dedicated to pushing boundaries, exploring new horizons, and delivering exceptional experiences to whisky enthusiasts worldwide.
For more information, contact: Shreya Bhattacharya - shreyab@avianwe.com | +91-9582891650 Rutvi Mehta - rutvim@avianwe.com | +91-86194 30473 Abhishek Haryson - a.haryson@piccadily.com | +91 9891356547
