Indri: The Rising Star of Indian Single Malts
Indri, India’s 1st most awarded triple cask single malt by Piccadily Distilleries, has achieved a remarkable milestone by becoming the fastest-growing single malt brand in the world. In just its second year, Indri-Trini has surpassed all expectations by selling over one hundred thousand cases, a feat unparalleled by any other single malt brand globally.
Unprecedented Growth and Market Domination
Indri’s growth rate of 599% compared to the previous year is not only record-breaking but also indicative of a significant shift in the spirits industry. Capturing a substantial 30% market share in India, Indri has set its sights on joining the ranks of the top 5 selling single malt brands worldwide.
Acclaim and Recognition on the Global Stage
Since its launch in November 2021, Indri has garnered over 25 prestigious accolades, including ‘Best Indian Single Malt’ at renowned competitions like the World Whisky Awards and the International Whisky Competition. Titles such as ‘Asian Whisky of the Year’ and a ‘Gold Medal’ at the New York World Wine & Spirits Competition have solidified Indri’s position as a frontrunner in the industry.
Pinnacle of Success: Indri Diwali Collector’s Edition
The pinnacle of Indri’s success came with the Indri Diwali Collector’s Edition being crowned the ‘Best Whisky In The World’ at the Whiskies of the World Awards, surpassing established Scotch and American rivals.
Shaping the Future of Indian Whiskies
Indri’s meteoric rise symbolizes a broader trend in consumer preferences, with premium spirits taking center stage. Indian single malts have witnessed a remarkable 144% surge, outpacing traditional Scottish brands, and commanding a significant 53% of total sales in 2023.
A Beacon of Indian Excellence
CEO of Piccadily Distilleries, Praveen Malviya, describes Indri as more than just a brand; it is a symbol of national pride that has elevated the status of Indian spirits globally. Indri’s success marks a revolution in the spirits industry, with its innovative approach and commitment to excellence.
Looking Ahead
As Indri continues to redefine the standards of Indian single malts, Piccadily Distilleries remains dedicated to pushing boundaries, exploring new horizons, and delivering exceptional experiences to whisky enthusiasts worldwide.
For more information, visit Business Wire.
