Seagram’s 7 Crown American Blended Whiskey Partners with American Cornhole League as Official Whiskey Sponsor
Seagram’s 7 Crown American Blended Whiskey has recently announced its partnership with the American Cornhole League (ACL) as the Official Whiskey Sponsor. This collaboration aims to elevate the cornhole experience and bring together enthusiasts from all over the country.
The partnership kicks off with a nationwide tour alongside the ACL, featuring appearances at eight tournaments. With an estimated 50 million people playing cornhole globally, the synergy between Seagram’s 7 Crown and the ACL is set to create a memorable season of competition and camaraderie.
Gustavo Salguero, Senior Brand Manager at Seagram’s 7 Crown, expressed excitement about the partnership, highlighting the deep-rooted connection between the whiskey brand and the beloved pastime of cornhole. Whether enjoying a 7&7 cocktail or participating in the games, the collaboration promises to celebrate the spirit of competition and community.
Stacey Moore, Founder and Commissioner of the American Cornhole League, emphasized the significance of bringing together two iconic elements of game day - cornhole and a 7&7 cocktail. The partnership is poised to enhance the spectator experience and create lasting memories for fans.
For those unable to attend the ACL tournaments, following Seagram’s 7 on social media will provide real-time updates and insights into the exciting events happening throughout the season.
Seagram’s 7 Crown, known for its rich history and smooth taste, encourages responsible consumption. The brand’s signature drink, the Seagram’s 7&7, remains a classic choice for summer gatherings and celebrations.
About the American Cornhole League
The ACL is dedicated to promoting cornhole as a sport suitable for all ages and skill levels. By establishing standardized rules and regulations, the organization aims to globalize the sport and make it accessible to everyone.
About Seagram’s 7
Seagram’s 7 Crown American Blended Whiskey has been a staple in American culture since the 1930s. With a legacy of bringing people together, Seagram’s 7 is renowned for its approachable taste and versatility. Whether enjoyed neat or in a cocktail, such as the 7 & 7, Seagram’s 7 remains a timeless choice for whiskey enthusiasts.
For more information about Seagram’s 7, visit their website and follow them on Instagram for the latest updates and offerings.
About Diageo North America
Diageo is a global leader in the beverage alcohol industry, boasting a diverse portfolio of renowned brands. From whiskies to vodkas and tequilas, Diageo’s products are enjoyed in over 180 countries worldwide. For comprehensive information about Diageo and its brands, visit their official website.
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