Crown Royal Shakes Up the Whisky World with Its First-Ever Single Malt
As a whisky enthusiast, I’m always on the lookout for something new and exciting. And, let me tell you, Crown Royal’s latest release has got me buzzing! The Canadian brand has just dropped its inaugural single malt whisky, and I’m thrilled to share my thoughts on this game-changing spirit.
Crown Royal’s Single Malt Whisky: A Game-Changer in the Whisky World
Crafted in the Canadian Cold
Crown Royal’s Single Malt is distilled at the brand’s Valleyfield Distillery in Canada from 100% malted barley grains. This 90-proof whisky is a departure from the brand’s usual affordable, lower-shelf whiskies and flavored whiskies. And, I must say, it’s a bold move that’s paying off.
“We’re proud to continue our tradition and legacy of trailblazing with the newest addition to our portfolio, Crown Royal Single Malt Canadian Whisky. As a leader in whisky, we’re shaking up the category with this new innovation – defined by our signature smoothness and unique, Canadian origin,” said Jesse Damashek, senior vice president North American Whiskeys at Diageo.
A New Chapter for Crown Royal
Crown Royal is best known for its affordable lower-shelf whiskies and flavored whiskies. But, with this single malt release, the brand is venturing into uncharted territory. And, I must say, it’s a welcome change. The brand has occasionally strayed from its hallmark with super-premium, high-age-statement expressions or mid-range 80-proof whiskies. But, this single malt is a first for Crown Royal, and it’s a significant release.
Tasting Notes
The nose is creamy vanilla and fruity banana, while the taste is caramel, apple, and baking spices. The finish is lingering hints of spice and warm cinnamon. It’s a complex, smooth, and utterly delightful whisky that’s perfect for any occasion.
Crown Royal Single Malt Tasting Notes
A Unique Launch Event
To celebrate the launch of Crown Royal Single Malt, the brand will be at Bar Convent on June 11-12 in Brooklyn, New York, with samples of the new single malt at booth #8B-832. Additionally, the brand will unveil a one-of-a-kind ice sculpture installation at Brookfield Place in Lower Manhattan on Friday. The sculpture will melt over 24 hours to reveal a bottle of Crown Royal Single Malt Canadian Whisky. Consumers 21 and older who visit the pop-up installation will receive a ticket to attend the Crown Royal Cocktail Tour, hosted by Crown Royal at various locations in New York City.
In conclusion, Crown Royal’s Single Malt is a game-changer in the whisky world. It’s a bold, smooth, and utterly delightful spirit that’s perfect for any occasion. So, go ahead, give it a try, and experience the unique charm of Canadian whisky.
