Constellation Brands Welcomes E. Yuri Hermida as Chief Growth & Strategy Officer

Constellation Brands has recently ushered in a new era with the appointment of E. Yuri Hermida as its Executive Vice President, Chief Growth & Strategy Officer. This strategic move, announced on October 8, 2024, is poised to invigorate the company’s innovative pursuits and consumer-focused strategies within the dynamic landscape of the beverage alcohol industry.

Constellation Brands logos and branding elements.

A Leader with Global Expertise

In his new capacity, Hermida will oversee critical areas such as Consumer Insights, Innovation, Digital Transformation, Media, New Business Ventures, and Strategy & Analytics. Reporting directly to CEO Bill Newlands, Hermida’s role is integral to aligning Constellation’s offerings with the evolving preferences of consumers across the globe.

With an impressive background that spans various regions—North America, Asia, Europe, and Latin America—Hermida brings a wealth of experience from his tenure at Sovos Brands, where he played a key role in elevating the company’s market presence. His previous leadership roles at Reckitt further cemented his reputation as a driving force in consumer packaged goods (CPG).

“We are excited to welcome Yuri to the team,” said Newlands. “His extensive experience across the CPG sector and diverse perspective will benefit our company as we continue to look for ways to evolve our business in line with shifting consumer and category trends.”

Futuristic Vision for Growth

Hermida’s vision aligns with the contemporary demands of the market. Characterized by rapid changes in consumer tastes, the beverage industry has seen significant shifts recently, especially in premium and craft segments of whisky and spirits. The insights brought by Hermida aim to keep Constellation at the forefront of these trends, ensuring not only growth but sustainable evolution in brand engagement.

Before joining Constellation, Hermida honed his skills in brand management with Procter & Gamble in Mexico City and later expanded his expertise across different countries. His international acumen is expected to yield innovative approaches that resonate with a diverse customer base while augmenting Constellation’s product portfolio, which includes iconic brands such as Corona and High West Whiskey.

Transition and Continuity

Hermida succeeds Mallika Monteiro, who previously spearheaded the Growth Organization and has now transitioned to lead the beer premium brand operations. Monteiro’s prior success in advancing the company’s innovation and digital capabilities has laid a solid ground for Hermida to capitalize on. Newlands expressed confidence in Monteiro’s continuing impact on the company’s high-end beer segments.

“I look forward to the momentum Mallika will continue to help drive for our iconic beer brands,” he stated. “Her prior experience in beer and brand marketing will help ensure our brands continue to resonate with current and new consumers alike.”

Leadership changes at Constellation Brands.

About Constellation Brands

Constellation Brands stands as a leading global producer and marketer in the alcoholic beverages sector, operating primarily in the U.S., Mexico, New Zealand, and Italy. Their portfolio is rich with high-end imported beer, fine wines, and notable spirits, providing a breadth of offerings that appeal to a wide demographic. The company’s commitment to sustainability and responsible production practices ensures they remain a responsible steward of both their products and their impact on communities.

By fostering innovation in the food and beverage landscape, Constellation Brands embodies a dedication to creating connections through their brands that people love.

For further insights about their brand missions and latest products, visit their official site at Constellation Brands.

Conclusion

With E. Yuri Hermida aboard, Constellation Brands is set to navigate the complexities of the modern beverage market. His global perspective, honed from years of executive experience, promises an exciting chapter for this stalwart of the CPG industry. As the company seeks to optimize its growth strategies in response to consumer preferences, all eyes will be on how this leadership transition will redefine its trajectory in the coming years.