Detroit Lions Unveil Grit City Spirits: A Toast to Grit and Glory

The Detroit Lions are making waves not just on the football field, but now also in the spirit of celebration with their latest venture. Launching Grit City Spirits, the team invites fans to associate their spirit of competition with a brand that embodies the essence of Detroit grit.

As part of the excitement surrounding their sleek, revamped black uniforms for the upcoming Monday Night Football game, the Lions have introduced two limited-edition offerings—Grit City Straight Bourbon Whiskey and Grit City Vodka—crafted in collaboration with the local distillery, BOTLD.

The spirit of Detroit cheers on the Lions.

The Spirit of Grit

These vibrant new spirits are not just about taste; they are a tribute to the loyalty and camaraderie inherent to being a Detroit Lions fan. Adorned with the team’s logo and the slogans “Made for Motor City” and “This is One Pride,” the labels designed by Weholden pull fans into the emotional fabric of game day, amplifying the experience both in the stadium and at home.

According to a recent press release, the Grit City Spirits seek to encapsulate the “grit, loyalty, and camaraderie that come with being a Detroit Lions football fan.” Available exclusively for the current season while supplies last, these spirits are accessible through Imperial Beverage and numerous retailers throughout Michigan.

Taste the Roar

Taste-wise, the Grit City offerings do not disappoint. The Grit City Straight Bourbon Whiskey features a rich and robust profile with pronounced notes of corn, rye, and a hint of malted barley, making it a perfect companion for chilly game days. On the other hand, the gluten-free Grit City Vodka brings a slightly sweet flavor, intermingled with tantalizing notes of corn and pepper, appealing to vodka enthusiasts looking for something special.

The suggested retail price sits at $39.99 for the bourbon and $29.99 for the vodka, allowing fans to enjoy a distinct taste of the franchise’s dedication.

“It’s exciting to launch Grit City Spirits as it commemorates Lions history, Detroit pride, and creates a unique touchpoint for fans as we welcome the return of the black uniform, now called ‘Motor City Muscle,’” stated Mace Aluia, Vice President of Corporate Partnerships for the Detroit Lions.

A Plan for the Future

The Grit City Spirits line is anticipated to grow in the coming years, with plans for new offerings by the Lions and BOTLD to commemorate significant milestones in the franchise’s history. This extension not only promises more remarkable spirits but also stands as a celebration of Detroit’s unwavering sports culture.

Fans eager to learn more can check out retailers listed on Grit City Spirits’ Instagram to find their nearest source of these limited editions. Whether celebrating a win or enjoying a personal moment at home, these spirits aspire to mark a memorable period in franchise history.

Sip the essence of Motor City.

Final Thoughts

In the realm of sports spirits, the Detroit Lions are stepping up to the plate, creating not just drinks, but experiences that resonate with fans. With Grit City Spirits, they’ve captured the heart of Detroit, blending sports and community into cocktails that reflect both pride and passion. It’s more than just a drink; it’s a celebration of community, grit, and unwavering support for the team. Cheers to a future filled with victories and spirited gatherings.

Join the movement, support your Lions, and raise a glass of Grit City Spirits!