Savoia Vino Aperitivo Celebrates Three Years with a Toast to Innovation

September 25, 2024
As the world embraces the festive spirit of the Italian aperitivo, Savoia Vino Aperitivo marks its third anniversary with the launch of the exciting “Spirit of Savoia” program. Running from now until December 21st, consumers and bartenders alike are invited to partake in a series of competitions that celebrate the simplicity and versatility of this exquisite drink.

The journey of Savoia begins anew, encapsulating the essence of Italian craftsmanship in every drop.

The “Spirit of Savoia” not only commemorates the brand’s rich heritage but also pays homage to the cultural icons of Italy, from Garibaldi, the nation’s unifying figure, to Marco Polo, whose explorations embodied the adventurous spirit of the Italian people. The founder, Giuseppe Gallo, aims to capture this essence in every sip, highlighting how a single additional ingredient can significantly elevate the cocktail experience.

The Essence of Simplicity in Mixology

Established in 2021 by the visionary Giuseppe Gallo, Savoia Vino Aperitivo has quickly gained recognition as the go-to choice for a ready-to-serve cocktail option, perfect for both casual drinkers and mixology enthusiasts. The drink’s versatility allows it to shine in various classic cocktails. For instance, one can easily craft a refreshing Negroni simply by adding gin or transform it into a delightful Spritz with a splash of prosecco.

In celebration of its anniversary, Savoia is offering bartenders a chance to showcase their creativity through an innovative competition. Participants are challenged to enhance Savoia’s unique flavor profile with just one additional ingredient, emphasizing the brand’s hallmark of strategy over complexity.

A Global Invitation for Bartenders

Starting from September 21, the day marking Savoia’s inception, eligible bartenders can sign up for the program via the Spirit of Savoia website. This initiative offers participants from various countries, including Italy, Greece, Great Britain, Hong Kong, Spain, and the United States, the opportunity to share their imaginative cocktail creations. The bar community can expect increased exposure, as featured creations will be highlighted on Difford’s Guide, a well-respected platform among cocktail lovers globally.

As a prize for their efforts, a winning bar from each participating country will host a masterclass or guest shift event, curated by professionals from one of the Top 50 Bars in the World. This is not just a chance to win; it’s an opportunity to elevate their establishment’s profile in the competitive world of mixology.

Cocktails Designed by the Best

To amplify the campaign’s excitement, Savoia has collaborated with Marc Alvarez, the acclaimed co-owner of SIPS Barcelona, recently awarded as the Best Bar in the World in the 2023 World 50 Best Bars ranking. Together, they have developed two exclusive cocktails—Theobromine and Pickle—showcasing Savoia paired with an additional ingredient, demonstrating the creative potential of the aperitivo.

Moreover, the campaign reaches beyond the professional bartending sphere. Off-trade communities are encouraged to share their cherished Savoia moments on social media platforms by tagging @casa.savoia. Through this engagement, consumers stand a chance to win a voucher worth 150 Euros/USD, redeemable at a notable bar of their choice, with three winners selected over the campaign’s duration.

“The Spirit of Savoia celebrates the quintessential Italian lifestyle, where quality meets simplicity,” Gallo shares passionately. “We believe that Savoia Rosso, with its unique flavor profile and easy mixing, can democratize cocktails at home and stimulate creativity within the bar community. It’s not just about the drinks – it’s about the moments shared and the memories created.”

Savoia Americano Rosso: A Closer Look

Savoia Americano Rosso, the brand’s signature product, is a certified vegan aperitif wine crafted by Giuseppe Gallo himself. This intriguing beverage is composed of 22 botanicals and distilled in a historic Turin facility, beautifully bridging the gap between red bitters and sweet vermouth. It bears the hallmark characteristics of the Americano category—bold and alluring, making it an ideal choice for classic Italian cocktails.

The Legacy of Giuseppe Gallo

With over 15 years of experience in the spirits industry, Giuseppe Gallo has established himself as an authority on aperitivo and mixology. His passion flows through every innovation he introduces. Hailing from the picturesque Amalfi Coast, his heritage significantly influences his approach to drinks. Gallo’s work has not gone unrecognized, having earned the title of ‘International Ambassador of the Year’ at the Tales Of The Cocktail’s Spirited Awards in 2014. After reimagining the forgotten aperitivo category with Italicus Rosolio di Bergamotto in 2016, Gallo continues to inspire the world of cocktails.

Conclusion: A Toast to Future Adventures

As Savoia Vino Aperitivo strides into its fourth year, the “Spirit of Savoia” program promises to elevate the drinking experience for consumers and bartenders alike. By celebrating simplicity and creativity, it reinforces the timeless beauty of Italian aperitivo culture, inviting all to raise their glasses to the moments that linger long after the last sip.

Available in 500ml bottles at 18.6% ABV, Savoia Americano Rosso can be found at Curiada for an inviting price of $24.99.