Beyoncé’s Dazzling Denim Revival in New Levi’s Ad

The iconic Beyoncé is back in the spotlight, flaunting her style and curves in an updated version of Levi’s classic 1985 “Laundrette” commercial. Released on September 29, this ad not only pays homage to the original, featuring Nick Kamen, but also showcases Beyoncé clad in her signature 501 jeans and cowboy hat as she confidently struts into a laundromat.

Beyoncé shining in the latest Levi’s commercial.

In this reimagined ad, Beyoncé mirrors the nostalgic moment by tossing her crisp denim jeans into a washing machine, revealing a playful yet chic outfit of white boxers and a t-shirt. The commercial perfectly pairs her actions with the track, “Levii’s Jeans,” featuring Post Malone, from her acclaimed album Act II: Cowboy Carter.

The response was almost instantaneous; denim sales for Levi’s skyrocketed by an astonishing 500% within hours of the ad’s premiere, demonstrating the profound impact of the BeyHive on the market. Fans took to social media, dubbing the commercial as nothing short of “iconic” and “legendary.” A particular detail that caught the eye of many was the “Uncle Johnny” sign in the background, a heartfelt tribute to Beyoncé’s late uncle, whose influence she has often acknowledged.

Beyoncé’s Sentiments on the Collaboration

In a heartfelt statement, Beyoncé expressed her excitement about teaming up with Levi’s, saying:

“My song ‘Levii’s Jeans’ celebrates what I believe is the ultimate Americana uniform — something we all wear with pride. I am honored to work with Levi’s to create quintessential American iconography.”

She emphasized her aim to redefine the perception of denim in a collaborative light:

“Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways for our visions to align in empowering women and honoring their strength.”

The excitement continues as Beyoncé fans flood social media platforms with their admiration for the ad, solidifying its cultural relevance.

Beyoncé dazzling in Paris at her whisky launch.

A Busy Schedule for Beyoncé

Beyond her latest fashion-forward endeavor, Beyoncé has been making headlines for launching her new whisky brand, SirDavis. Just days before the Levi’s ad release, she was in Paris, captivating audiences and attendees alike with a stunning Gucci ensemble—a gold sequin dress that shimmered with every move, complemented by striking gold platform heels.

During this event, which honored her paternal grandfather, Davis Hogue—a renowned moonshiner during Prohibition—Beyoncé also sported stylish nails featuring the SirDavis logo, further showcasing her branding ambition.

Beyoncé making a statement at her whisky launch.

As the world tunes in to see what Beyoncé does next, the intersection of nostalgia, style, and empowerment creates a fascinating narrative that resonates not just with her fans but with cultural observers everywhere.

What’s your take on Beyoncé’s new Levi’s ad? Share your thoughts below!