Beyoncé Enters the World of Whisky with SirDavis

As a long-time whisky lover, I’ve always been drawn to the stories behind the drams. Recently, I stumbled upon some fascinating news: Beyoncé is launching her very own whisky line, SirDavis, in partnership with Moët Hennessy.

A bottle of SirDavis, the new whisky line from Beyoncé.

The whisky is finished, blended, and bottled in Texas, a fact that makes me wonder if the warm state’s climate has an impact on the final product. But what really caught my attention was the story behind the name. Beyoncé’s great-grandfather, Davis Hogue, was a moonshine man in the American South during Prohibition. According to the press release, he would stash whisky bottles in empty knots of cedar trees for his family and friends to enjoy.

A cedar tree, where Davis Hogue would stash his moonshine.

Beyoncé’s connection to her great-grandfather’s legacy is evident in her decision to create SirDavis. She mentions that discovering her family’s history with moonshine felt like her love for whisky was fated. This personal touch makes the launch of SirDavis feel more than just a celebrity endorsement – it’s a way for Beyoncé to honor her ancestors and continue their legacy.

Whisky production at the distillery.

SirDavis retails for $89 and is available for pre-order on SirDavis.com. It will also be available in stores across the United States in September.

A bottle of SirDavis and a glass, ready to be enjoyed.

I’m excited to try SirDavis and experience the flavors that Beyoncé and her team have crafted. Who knows? Maybe the next time I’m sipping on a dram, I’ll be tasting a piece of history.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,” - Beyoncé

The combination of Beyoncé’s personal story and the expertise of Moët Hennessy makes SirDavis a whisky worth trying. I’ll be keeping an eye out for reviews and tasting notes to see how this new whisky line is received by the whisky community.

A bottle of SirDavis, ready to be enjoyed.