Beam Distillery Unveils New Visitor Experiences and Events

The James B. Beam Distilling Co., home of Jim Beam Bourbon, has announced exciting expansions to its visitor experiences and additions to its events calendar. Following a multi-million-dollar investment in 2022, the distillery has seen a significant increase in tourism, with 126,000 visitors in 2023 alone.

The new experiences are designed to immerse guests in the company’s 229-year bourbon-making history, guided by 7th Generation Master Distiller, Fred Noe, and his son, 8th Generation Master Distiller Freddie Noe.

The James B. Beam Distilling Co.

Behind the Beam

For $350, guests can book the Behind the Beam experience, which offers a behind-the-scenes tour of the newly opened Fred B. Noe Distillery. The tour includes a front-row seat to the bottling process of Knob Creek Single Barrel Reserve, followed by a tasting and storytelling session led by a Master Distiller. The experience concludes with a Kentucky-inspired lunch at The Kitchen Table.

The Fred B. Noe Distillery

8 Generations Tasting Experience

The 8 Generations Tasting Experience, priced at $40, takes guests on a 40-minute guided journey through 229 years of whiskey making. The experience includes a tasting of seven unique whiskeys, each showcasing the Beam and Noe families’ rich legacy.

Whiskey Tasting

Knob Creek Tasting Experience

For $25, guests can embark on a guided tasting experience featuring Knob Creek’s lauded small-batch bourbons and rye whiskeys. The 30-minute tour explores the secrets behind Knob Creek’s unique aging process.

Knob Creek

Jim Beam Tasting Experience

The Jim Beam Tasting Experience, priced at $20, offers a 30-minute guided exploration of the iconic expressions of the World’s #1 Bourbon brand. Guests can appreciate the subtle nuances of each bottling, from Jacob Beam’s pre-prohibition roots to the modern-day leadership of Master Distillers Fred and Freddie Noe.

Jim Beam

In addition to these experiences, dates have been released for the Clermot Supper Club dinner series, hosted at The Kitchen Table restaurant. The dining experience is inspired by the original Beam family kitchen table, featuring a curated menu, cocktails, and exclusive whiskey tastings.

Clermot Supper Club