A New Legacy in American Whisky: SirDavis

In a groundbreaking partnership between Moët Hennessy and Beyoncé Knowles-Carter, a new American whisky has been born. SirDavis is the result of years of collaboration between the luxury group and the award-winning artist, who sought to create a one-of-a-kind flavor profile that reflected her whisky ideal.

Whisky barrels

Knowles-Carter’s love for whisky was sparked by her great-grandfather, Davis Hogue, who was a moonshine man in the American South during Prohibition. This discovery made the idea of creating a whisky brand feel predestined, and four generations later, the legacy comes to life in the form of SirDavis.

I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling. When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.

SirDavis is named in honor of Davis Hogue, who stashed whisky bottles in the empty knots of cedar trees for friends and kin to find and enjoy. This unique approach to sharing whisky has been reimagined in the brand’s bottle design, which features a tall, eye-catching vessel with intentional design elements that make it an unmistakable beacon of luxury.

Luxury whisky bottle

The SirDavis bottle is striking and clean, with ribbed glass that beautifully catches light and highlights the liquid. It also features a black medallion with a regal bronzed horse, emblematic of strength and respect and symbolizing Knowles-Carter’s Texas roots.

Moët Hennessy tapped Dr. Bill Lumsden, one of the world’s most awarded and highly regarded Master Distillers, to lead on whisky creation. Lumsden selected the brand’s bespoke mash bill, one of the rarest new offerings in the world of American whisky composed of 51% rye and 49% malted barley, to serve as the backbone of the liquid.

With SirDavis, we looked to challenge the category norms and offer something new in the space. The distinctive grain selection and unusual secondary maturation in sherry casks helped us achieve a signature profile completely unique to SirDavis, one of bold sophistication.

SirDavis has already made a name for itself in the world of spirits, winning Best In Class for American Whiskey from the 2023 SIP Awards. This prestigious award is a testament to the brand’s commitment to excellence and its dedication to crafting a truly unique and exceptional American whisky.

Whisky awards

SirDavis retails for $89 and is available for pre-order via SirDavis.com. Product will be available at retail across the U.S. as well as in select airports (LAX/JFK/SFO) and stores in London, Paris, and Tokyo in September 2024.

In conclusion, SirDavis is a game-changer in the world of American whisky. With its unique flavor profile, striking bottle design, and commitment to excellence, this brand is sure to make a lasting impact on the spirits industry.

You can taste it better than I could ever tell you — welcome, SirDavis.